When you have a good vision of the added value of your solution for the targeted audience and an idea of how you could materialize it (if it is not already done), you must focus on the best possible valorization of your offer.
That is to say, when you formalize, deliver, or present the solution, will the form chosen for the solution or its presentation sufficiently highlight the innovation of the project?
A caricatural example would be: you have invented a new food oil, should you present it in a prestigious vial or in a 5l can?
To find this ideal form and thus exacerbate the value points of the solution, force yourself to present your offer according to 3 angles or 3 scenarios: Know-How, Experience, Simplicity
In Know-How you talk to the most extreme users, those for whom your solution has a critical impact in their life or work. You rely on performance and expertise to add value to your project.
For example, you position yourself like the Focal or Devialet brands to sell high fidelity audio equipment.
In the experiential, you adopt the codes of the community, and you prioritize the pride that your solution can bring to its users even before its performance.
For example, you position yourself like the Sony or JBL brands for music, and in particular for mobile speakers with all the appropriate connections.
In simplexity, you address all those for whom the purpose of your solution is a punctual need but is not their favorite subject. Users want the best compromise and are ready to pay the price to keep it simple and efficient according to their level of understanding of the field.
For example, you would position yourself like the Bose or Sonos brands for ready-to-use music kits where all the settings have already been thought out for you.
These 3 scenarios will allow you to better position your offer and therefore refine the development of your solution.