During the study of your project’s target audience, if you have a fairly accurate idea of the different behaviors of the people who make...

Understanding how a population decides whether or not to adopt a new solution means going beyond traditional marketing. Rather than looking at statistics and...

A good starting point when starting a project is to take a snapshot of the existing competition, i.e. to understand the ecosystem of players...

During the development of your project, you will define and refine your solution’s audience or, more commonly, the target market you are aiming for....

Satisfaction is cyclical. There are cycles, moments in any industry, which favour the emergence of a new axis of innovation In many companies there...

Understanding the needs of a market is a lucid task that allows one to assess whether the assumptions that drive a project (e.g., “quality...

There are different ways to innovate. Adopting the right innovation posture in a project means ensuring the coherence of the human and material resources that...

The analysis of the impact of a project can take into account several dimensions depending on the context and the objectives of the project:...

The topic for the team to dig into: As soon as you start presenting your innovation to the first potential customers, questions from the...

The topic for the team to dig into: What are the communication channels best suited to the desired customer relationship for the project? These...