The topic for the team to dig into:
As soon as you start presenting your innovation to the first potential customers, questions from the market emerge quite quickly: “how does it work?”, “how much does it cost?”, “how will it work?
Anticipating these questions helps to avoid confusion. It also allows to anticipate the remaining efforts to prepare the commercial organization necessary to launch the project in good conditions.
A tool for collaboration:
Here, in a form similar to the Business Model Canvas, is a checklist of essential elements of this business organization that the team should question:
