Your project is already well underway. The team should focus on getting feedback from users in the target market to improve the solution as...

If not already done, it is important for the team to first build a desirable mock-up of the solution before investing resources in more...

When you have a good vision of the added value of your solution for the targeted audience and an idea of how you could...

When the team needs to create a model, a proof of concept or a prototype of the project’s solution, it must ask itself about...

If the team has an idea of the functions or services that the solution could provide at the end of the project, it is...

To prepare the launch or the acceleration of the development of a solution, you need to anticipate the essential requirements that will make the...

Very early in the project, you must imagine how people will use your solution. In order to understand how your solution could change the...

During the study of your project’s target audience, if you have a fairly accurate idea of the different behaviors of the people who make...

Understanding how a population decides whether or not to adopt a new solution means going beyond traditional marketing. Rather than looking at statistics and...